GEMS is Decentralized Mechanical Turk, Powered by Ethereum.
After researching an ICO's that what will give the greatest returns in this year, and Gems is one I have been made aware of that I am quite excited about.
They describe themselves as a "Decentralized Mechanical Turk" that is built on Ethereum. On it people can hire workers to perform "micro-tasks" that can be completed online in return for tokens. This is already a huge industry but as they're using blockchain tech they can improve upon the existing business model, their site lists the advantages as: "Gems reduces consensus by redundancy, increases pay for individual workers while decreasing total pay for requesters, creates efficient interfaces, eliminates large fees, allows others to build innovative DApps on top of it, and enables computer literate workers with internet to work with or without a bank account."
I recommend you to have a look at their whitepapaper: https://gems.org/whitepaper.pdf
Also you can find their presentational video here (it perfectly explains Gems potential): https://www.youtube.com/watch?v=FYY1fnxutCA
Despite the fact that I am very excited about this project and going
to participate in ICO, please do your own research before investing.
Therefore it is started by a couple of brothers who are both 22 year old Harvard dropouts.They left to start a site called gifs.com which I thought was very well made, on the site you can make gifs from videos and using the site is easy and intuitive, hence showing they know how to give a good UX. They also have the co-founder of twitter and the co-founder of reCAPTCHA on board, as well as others. Their blog and twitter are also quite active.
Visit their site now to participate is this ico: https://gems.org/?utm_source=icodrops